Windows 10's express settings during an upgrade make Edge the default browser, going so far as to switch from Firefox or Chrome, according to a video made by Mozilla in a test of July 2's build 10162.Įdge, introduced in Windows 10, will be the default browser out of the box. We should leverage that moment to put Firefox top of mind," the firm added. Upgrading to Windows 10 will create change/friction. "The introduction of Edge also creates prospective acquisition opportunities. This poses a retention threat for Firefox. "After the upgrade occurs, users will be exposed to messaging encouraging them to switch to the Edge browser. "More than 70% of our user base will be eligible for the free Windows 10 upgrade on desktop," Mozilla said. Mozilla pointed out the peril of Windows 10 sans a Firefox version specific to the new operating system. The primary goal of that outreach - Mozilla dubbed it "engagement" - will be to "retain Firefox users who upgrade to Windows 10," while the secondary aim will be to "acquire IE and Edge users."
Yet another planning piece posted by Mozilla outlined the goals of the messages it will deliver to users, and thus the reasons behind the Windows 10 project itself. That UI looks very similar to current Firefox editions on other platforms, including Windows 8 and OS X, and will, like Edge, offer "light" and "dark" themes to match the operating system's options. "Major design and product updates are targeting Firefox 40, to be released on August 11," another Mozilla planning document stated.Įarlier this month, Mozilla published design specifications for Firefox UI (user interface) on Windows 10.
Not only did Mozilla release a beta of that version more than two weeks ago with support for Windows 10 on the desktop and on tablets, but other documents have hinted that 40 will be it. The more likely candidate seems to be Firefox 40. 11 - or Firefox 41, which now has a Sept. According to publicly posted information, Mozilla is shooting to support Windows 10 with either Firefox 40 - slated to ship Aug. "Our goal is that when Windows 10 releases start to go out, Firefox will work well on Windows 10."īut Mozilla will not make it in time to launch Firefox simultaneously with Windows 10, although it could come close. "We don't know exactly what the update trajectory will look like," Mozilla said in one document. Others, including those running Windows 7 or 8.1 who have "reserved" a copy of the free upgrade, will be able to migrate to Windows 10 later, as Microsoft will notify users in waves on a not-yet-specified timetable. Microsoft will launch Windows 10 in just over a week, with preview testers getting the final build on July 29.
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